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The global food system has a growing challenge in relation to food origin and an opportunity to evolve. As consumer expectations shift, the demand for transparency in meat and seafood supply chains has never been greater. While proactive livestock health management is critical to building a resilient food supply, the next step is ensuring that food origin, quality and sustainable farming efforts are verifiable and backed by science.
A recent consumer transparency research highlights that the most important benefits of meat and seafood traceability include improved food safety and verification of label information[¹]. Additionally, younger consumers place an even higher premium on environmental sustainability and animal welfare when making purchasing decisions. This signals a growing need to demonstrate responsible sourcing and quality assurance, as a means of exceeding consumer expectations to shape the future of the industry.
Building Resilient Meat and Seafood Supply
- DNA traceability enables business to verify the origin of meat and seafood products, ensuring authenticity from farm to table. This science-driven approach strengthens supply chain intelligence to reinforce origin and sustainability claims.
- A resilient brand requires strong partnerships across the supply chain. Traceability frameworks powered by scientific evidence allow farmers, processors and retailers to work together effectively, helping to ensure that assurance is integrated at every stage.
- Trust is built with evidence around clear and verifiable information on where meat and seafood originates. Brands must communicate their efforts effectively through packaging and marketing efforts.
- Engaging with best practices in the industry as well as scientific advancements in traceability, businesses can stay ahead of regulatory changes and market expectations while setting higher voluntary standards that differentiate their brand in the market.
By implementing these key steps, businesses can future-proof their operations, while reinforcing consumer trust.
[¹] MSD Animal Health, Research on file, 2024: U.S. Consumer Transparency and Traceability Omnibus Research Report
