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In today’s food industry, ensuring a safe and sustainable meat and seafood supply demands a fundamental shift in livestock farming and animal health. For those leaders involved in this effort, it is important to recognize the vital role that robust livestock management plays in building a resilient food system.
Advancements in medicines, technologies and treatments have greatly improved animal health and welfare in recent years. Healthier animals, in turn, yield more protein using fewer resources. Farmers are now able to make more informed animal health and welfare decisions. In addition, animal monitoring technologies enable farmers to get timely informed on disease outbreaks. Currently, about one-fifth of the world’s animal protein is lost to disease every year—enough meat to feed 1.6 billion people.
Precision livestock farming is reshaping industry efficiency.
Tools, such as livestock identification and monitoring solutions, helps farmers to get a better understanding of their animals’ behaviors to provide them with appropriate nutrition and veterinary care. For example, farmers can know exact quantities of resources going into raising a flock of chickens and how those numbers compare to previous flocks. Useful data like water use per chicken, feed intake per chicken, or even specific environmental conditions within poultry houses are all now quantifiable. For cattle, monitoring extends to milk production, composition, and meat quality. This level of transparency allows food brands to confidently share the complete story behind their products, ensuring that consumers understand how the animals were raised.
As global meat consumption continues to rise, both farmers and food brands uphold are held to high standards of quality and animal care. By promoting advanced monitoring technologies in operations, food brands can boost operational efficiency and product quality, while building trust and loyalty among consumers who value transparency and responsible sourcing. Consumers, meanwhile, have the option to choose brands that demonstrate a commitment to high standards of animal health, welfare, and sustainable farming.
Leading the way means transforming challenges into opportunities and setting new standards for the industry. Our actions today will secure a safe and sustainable food supply for generations to come.
